Transcending the Collage Narrative
Esther Parada's A Thousand Centuries
Tatiana Povoroznyuk
Figure 1: Esther Parada. A Thousand Centuries, 1992. Inkjet print from digital image generated on a Macintosh computer, panel three of a three-panel installation. Art Institute of Chicago: https://www.artic.edu/artworks/187496/a-thousand-centuries
Esther Parada’s A Thousand Centuries may seem like a relic of a bygone era; an early experiment with digital photo-editing technology (fig 1). And yet, there is something about the jumbled composition that draws one to look closer and decode the image at hand. Parada was a pioneer of digital photography, using new photo-editing technology in the 1980’s and 90’s to create an oeuvre of politically charged digital photomontages. Describing herself as a “cultural worker who is fascinated with the artifacts, histories and mythologies we construct about each other as individuals and as societies,” Parada was particularly interested in mechanisms of representation in American media (445). A Thousand Centuries (1992) seems to perfectly encapsulate this self-orientation as it blends a contemporary street scene from Havana and a historical stereograph of Christopher Columbus’ tomb, annotating these images with text that is also collaged; drawn from different sources and juxtaposed to create new meaning. Parada’s strategy of employing digital photomontage to challenge historical narrative is praised by her contemporary Gary D Sampson, who understands it as possessing seemingly infinite transformative potential (140). While I believe such praise is merited, it seems incongruent when encountering Parada’s work in the context of today’s visual culture. Ideas of the infinite possibilities of digital photomontage appear dated in a time where photo-editing technology is accessible to anybody with a smartphone and our digital world seems like an endless stream of algorithmically-suggested montage. Charlie White and Virginia McBride investigate the contemporary status of photomontage and conclude that these radical avant-garde collage techniques have become commonplace and appropriated by corporations. By placing these two standpoints on digital photomontage in dialogue, the endless potential of the early 2000s and the corporate banality that has taken hold in the 2010s, I conceptualize Parada’s work as a kind of a-historical in-between. Through strategies of digital photomontage, Parada is able to transcend both colonial narrative and art historical narratives of photomontage by creating an image that refuses to be bound by temporal or spatial constructs.
Figure 2: Esther Parada. A Thousand Centuries, 1992. Installation. University of Houston: https://web.archive.org/web/20051104202822/http:/www.art.uh.edu/DIF/parada/atc.html
Figure 3: Benjamin West Kilburn, Original tomb of Christopher Columbus, Havana, Cuba , 1899. Boston Public Library Stereograph Collection, accessed through Digital Commonwealth: https://ark.digitalcommonwealth.org/ark:/50959/1z40mh26q
A Thousand Centuries is a 3-panel installation sequence which addresses the history of photography in relation to the colonial project, a narrative which Parada reassembles through photomontage in the third panel (Fig 2). The first panel is a reproduction of a historical stereograph––”Original Tomb of Christopher Columbus, Havana, Cuba” mounted in an antique stereoscope (fig. 3), containing the inscription “O Remains and Countenance of Great Columbus Rest preserved a thousand centuries in this Urn And enshrined in the Memory of our Nation” (University of Houston). The second panel is a viewmaster containing a 35 mm colour transparency slide of a contemporary street scene in Havana taken by Parada in 1992. This slide is sandwiched between two text slides; the first is Oliver Wendell Holmes’ well-known statement on the stereograph; “The stereograph… is to be the card of introduction to make all mankind acquaintance” (Parada 450). The next slide contains text from the 1992 NYU/ITP codification for categories of photographic truth, including photo-composite: “an image constructed through the addition or subtraction of elements that substantially affect the meaning of the original” (University of Houston). This installation format is indicative of Parada’s interest in not only historical photography, but also in how photography has been consumed and how it continues to be consumed; it opens the work up to a conversation of medium and context. The colonial underpinnings of the stereograph format are apparent as the image mounted inside is of a colonial monument that stands in Havana; however, no Cuban people are included in the frame. The stereograph is static, parroting the rhetoric of an omnipresent colonial narrative for an audience that craved the kind of ‘knowing’ of the world so encouraged by Holmes. By recombining these photographic and textual elements in the third panel, Parada is able to materialize “linkages in time and space” and re-imagine the colonial narrative presented by the stereograph (Parada 450).
Figure 4: A Thousand Centuries, 1992. Detail. Inkjet print from digital image generated on a Macintosh computer, panel three of a three-panel installation. Art Institute of Chicago: https://www.artic.edu/artworks/187496/a-thousand-centuries
The third panel is a photomontage which combines the previous two panels and annotates them (1995 National Photography Festival). This photomontage is the last piece of A Thousand Centuries that remains easily accessible today, as it is illustrated in Rosenblum’s History of Photography, and an image of the complete sequence is only available through an archived webpage (University of Houston). As such, it works as an end result; a culmination of the 3-part sequence that lives on in our contemporary setting. This image provokes a feeling of transience and a spaceless-ness as elements blend into each other; as Columbus ominously points, first at the white baby in the left half of the image, and then at the black boy on the right (Fig 4). The young man central to the composition wears a shirt decorated with a print of a pin-up girl, creating a striking disharmony with the architecture transposed behind and around him.
Figure 5: A Thousand Centuries, 1992. Detail. Inkjet print from digital image generated on a Macintosh computer, panel three of a three-panel installation. Art Institute of Chicago: https://www.artic.edu/artworks/187496/a-thousand-centuries
The third panel is a photomontage which combines the previous two panels and annotates them (1995 National Photography Festival). This photomontage is the last piece of A Thousand Centuries that remains easily accessible today, as it is illustrated in Rosenblum’s History of Photography, and an image of the complete sequence is only available through an archived webpage (University of Houston). As such, it works as an end result; a culmination of the 3-part sequence that lives on in our contemporary setting. This image provokes a feeling of transience and a spaceless-ness as elements blend into each other; as Columbus ominously points, first at the white baby in the left half of the image, and then at the black boy on the right (Fig 4). The young man central to the composition wears a shirt decorated with a print of a pin-up girl, creating a striking disharmony with the architecture transposed behind and around him.
Figure 5: A Thousand Centuries, 1992. Detail. Inkjet print from digital image generated on a Macintosh computer, panel three of a three-panel installation. Art Institute of Chicago: https://www.artic.edu/artworks/187496/a-thousand-centuries
Text floats across the image, with part of the Columbus inscription occupying the upper portion of the work in large-scale transparent typeface: “Rest preserved a thousand centuries And enshrined in the Memory of.” The meaning of this text is not completely clear for the viewer, but “preserved,” “enshrined,” “memory” seem to emphasise this sense of fading in and out, of narratives and memories that are transcendent throughout space and time. The presence of the Columbus inscription works to signify the weight of colonialism on Cuba’s shoulders, but the emotional aspect of these words so transiently imposed on the photographs creates a kind of time-less experience for the viewer. The secondary textual element in the montage is the repetition of “A HISTORY NARRATED” and “A MONUMENT ERECTED” in small text down the vertical centre of the image, woven in between the text taken from the NYU/ITP code; “AN IMAGE CONSTRUCTED/THROUGH THE ADDITION OR SUBTRACTION OF ELEMENTS/THAT SUBSTANTIALLY AFFECT/THE MEANING/OF THE ORIGINAL” (Fig. 5). This text asserts that the historic narrative of colonialism is in fact narrated; it is not some kind of ephemeral fact, but rather is a story that has been erected, constructed, and represented. Here, Parada is also understanding the piece itself as a construction rather than relaying a fact. By overlaying the two historical photographs and annotating them with such value-laden text that refers back to the image itself, Parada takes a linear colonial narrative and re-combines it with image and text, forming a space where narratives can be questioned or refashioned. As such, A Thousand Centuries can be understood as representing a type of a-historical, transcendent environment outside that of mainstream historical narratives.
Parada’s use of digital photomontage to create such counter-narratives is widely praised as a transformative innovation during the 1990’s, when A Thousand Centuries was exhibited. Parada herself wrote about digital technology as granting her the “almost magical ease” with which she could accomplish “materialization of linkages in time and space that enhance understanding” (445). Sampson, writing in 2000, understands Parada’s “new strategy” of digital photomontage as holding “potential for challenging aesthetic stagnancy, political complacency, and cultural presuppositions” (140). Sampson then connects Parada to the modernist history of collage and Cubism, as the digital collage “assimilates disparate materials into a radicalized pictorial space” while rejecting previous understandings of fixed perception and “conventional artistic mastery,” in line with Cubist goals (143).
Figure 6: Screencap of an Instagram “Explore Page” feed, 2021. Created by Tatiana Povoroznyuk.
Parada’s use of digital photomontage to create such counter-narratives is widely praised as a transformative innovation during the 1990’s, when A Thousand Centuries was exhibited. Parada herself wrote about digital technology as granting her the “almost magical ease” with which she could accomplish “materialization of linkages in time and space that enhance understanding” (445). Sampson, writing in 2000, understands Parada’s “new strategy” of digital photomontage as holding “potential for challenging aesthetic stagnancy, political complacency, and cultural presuppositions” (140). Sampson then connects Parada to the modernist history of collage and Cubism, as the digital collage “assimilates disparate materials into a radicalized pictorial space” while rejecting previous understandings of fixed perception and “conventional artistic mastery,” in line with Cubist goals (143).
Figure 6: Screencap of an Instagram “Explore Page” feed, 2021. Created by Tatiana Povoroznyuk.
Subsequently, Donald Kuspit’s writing on collage is heavily cited in discussing how Parada fits within already established rhetoric on the medium. The “relativity of collage” is invoked, where “existences” are only indicated by partial versions and are never actually present. In this, there is a “defiance of completeness;” an aversion to the complete historical narratives that Parada so intentionally questions in her work (Sampson 144). By using these comparisons, Sampson positions Parada as the next logical step in a lineage of monteurs that have used collage technique to challenge the status quo both aesthetically and politically, yet as also moving into exciting and uncharted digital territory. Parada’s work is characterized as “a form of subversive humanism” in which the artist is able to “allay the fear that digitized pictures will inevitably further the construction of false consciousness” by using digital image to tell human stories and subvert certain transcendent narratives (Sampson 146). As Sampson writes in 2000 on the cusp of digital image technology, Parada is a beacon of hope from an impeding crisis of banality in digital image. Her work functions as proof of a human approach to digital imaging technology and has infinite potential for revising aesthetic and historic norms.
Although this kind of praise is easy to agree with after interacting with Parada’s work, there is a sense of naivete that runs through Sampson’s writing for those encountering A Thousand Centuries in the 2020s. There is no question of the subversive humanist nature of Parada’s work, but as declared by Charlie White in a 2009 summary of the history of collage, the collage has now become “a natural impulse for all media” as we exist in an atmosphere of “remixes, mash-ups, and shuffles” (122). Likewise, Virginia McBride describes everyday use of a smartphone as a series of endless algorithmically-curated montages, the term now defined by a corporate banality rather than political affect. A familiar example of this idea is the “explore” function of Instagram, where the user encounters a mash-up of algorithmically-selected images and videos from an amalgamation of creators (fig. 6). McBride’s analysis of present-day visual cultures imagines the role of monteur expanded to anybody with access to platforms such as Snapchat or Instagram, drawing parallels from Sergei Epstein’s concept of “montage thinking” to how people move through the world by imagining how it might be represented on their feeds (215). A central point for McBride is the corporate aspect of these apps, and the appropriation of avant-garde montage as a default mode of representation by corporate marketing campaigns. Sampson imagines Parada as the next chapter in the history of collage, furthering the practice of challenging visual and political norms that fueled avant-garde monteurs but doing so through radical new technology. McBride’s analysis traces the way that instead of collage strategies fulfilling Sampson’s vision, they have become “so smoothly integrated into mainstream commercial aesthetics as to defy detection” (220). These juxtapositional strategies do continue to shape our perception, but now fail to challenge it (McBride 220). In line with this argument, White’s overview of contemporary artists working with photomontage arrives at the conclusion that they are reckoning with “the normalization of collage as an everyday experience” rather than with the issues of grandiose political narratives addressed by interwar monteurs (129). If we follow these scholars, montage has become universalized to the state of corporate banality; it is an aesthetic strategy that has become inescapable. With the contemporary viewer fully engrossed in montage, how does an encounter with A Thousand Centuries fit into this new visual culture?
My encounter with Parada’s A Thousand Centuries amidst the now montage-saturated visual culture observed by White and McBride resulted in an initial reading of the image as outdated; the text may be seen as haphazardly overlaid on the images, which seem to replicate a buffering video transition rather than an intentionally organized collage that criticizes imperial narratives. Indeed, there is an aesthetic element of this image that can be interpreted as too busy for a viewer that has been over-exposed to montage. However, there is something entrancing about the gaze of the young man and the children. The text which floats above these people reads as profound and yet without obvious meaning. There is a push-and-pull element that I experienced between my own over-exposure to montage techniques and Parada’s work; I was tempted to write it off as an early experiment with Photoshop while also wanting to read the text and learn more about the people pictured and their relationship with Columbus. This type of dualistic encounter can be seen as extending a quality of the work itself; Parada’s ability to create a transient, a-historical space through the collage techniques of combining historic text and image. A Thousand Centuries is not situated in a definite temporal space. It “defies completeness,” and yet is constructed out of images that do reference a very complete colonial narrative. Parada is able to address the very particular history of Cuba’s colonial past and yet create an image that is not situated in any particular place or time through a use of digital photomontage. This being and not-being can be extended to Parada’s space in the grand Art Historical narrative, where she is simultaneously following avant-garde collage strategies of political intervention while existing in the future context of the banal montage in our fully realized digital age. A Thousand Centuries is transcendent both of colonial narratives through Parada’s tactful use of collage techniques and the history of photomontage, where the image finds itself on the cusp of political power and banality. It is this precise “floating” quality that compels a contemporary viewer towards the piece; its intrigue lying in the way it occupies all these arenas at once.
Parada writes that her ultimate aim is to “emphasize the mutability of the historical narrative, whether it is carved in monuments or fixed on the printed page, recorded in a family album or a national archive” (450). By understanding A Thousand Centuries as both reimagining imperial narratives and occupying a transient space in the Art Historical narrative of collage, it can be said with certainty that Parada’s work achieves this mutability of narrative. As described by Sampson, Parada has successfully extended the avant-garde collage practice into the early digital era. Encountering A Thousand Centuries as a contemporary viewer results in an additional dialectic layer in the collage––the context of a visual environment that has been saturated by collage aesthetics. This context gives the image an initial sense of aesthetic irrelevance, and yet it warrants interest because of Parada’s effective use of collage techniques to represent a very specific challenge to colonial narratives by creating a non-specific and vague a-historical space. By reading A Thousand Centuries in a contemporary context, this piece can be seen as cutting through the noise of a montage-saturated visual culture by utilizing avant-garde techniques to create meaning out of disparate images and experiences. Parada’s work is able to continue its affective quality precisely because it refuses to be confined by a single narrative.
References
1995 National Photography Festival. “A Thousand Centuries: Panel 3.” Livewire. archive.seanclark.org/earlysites/resonance/livewire/eparada.html. Accessed 27 February, 2020.
McBride, Virginia. “The Snapchat Monteur? New Platforms for Photomontage.” History of Photography vol. 43, no. 2, 2019, pp, 206-220.
Parada, Esther. “Taking Liberties: Digital Revision as Cultural Dialogue.” Leonardo vol. 26, no. 5, 1993, pp. 445-50.
Sampson, Gary D. “Esther Parada’s ‘Digital Revisions’,” History of photography vol. 24, no. 2, 2000, pp. 140-147.
University of Houston. Archived by Wayback Machine Internet Archive on 4 November 2005. https://web.archive.org/web/20051104202822/http:/www.art.uh.edu/DIF/parada/atc.html. Accessed 27 February 2021.
White, Charlie. “Cut and Paste: Charlie White on the Collage Impulse Today: This article was originally published in Artforum.” History of Photography vo. 43, no. 2, 2019, pp. 122-129.
Tatiana Povoroznyuk is in her 5th year of an undergraduate degree in Art History and Anthropology with a Museum Studies focus. Her interests lie in the relationships between art, people, and technology, and the potentials of digital cultural spaces.